SALE ALERT: FINALLY AGREED – Reading FC Management Officially Agrees Sale of Club Shares to New Owner
Reading, April 10, 2025 — In a groundbreaking development that brings hope and anticipation to fans, Reading Football Club has officially confirmed the sale of its majority shares to a new ownership group, marking a new chapter in the club’s long-standing history.
After months of speculation, negotiations, and financial uncertainty, the Royals’ management has formally agreed to transfer controlling interest in the club to a consortium led by British businessman Daniel Cartwright, a lifelong football enthusiast and investor with interests in sports and entertainment. The deal, reportedly worth £48 million, includes the acquisition of a 75% stake in the club, effectively handing over operational and strategic control to Cartwright and his investment team.
The announcement was made via an official club statement on Thursday morning:
“Reading Football Club is pleased to announce that an agreement has been reached for the sale of majority ownership shares to Mr. Daniel Cartwright and the Cartwright Sports Consortium. Subject to EFL approval, the transaction is expected to be finalized in the coming weeks. This sale marks a pivotal moment in the club’s future and our commitment to stability, growth, and success on and off the pitch.”
The deal follows years of financial struggle under the stewardship of former owner Dai Yongge, whose reign saw the club hit with multiple point deductions, transfer embargoes, and growing dissatisfaction among supporters. Fans have held regular protests and boycotts demanding new ownership to bring transparency and ambition back to the club. The confirmation of the sale has already sparked celebrations among the Reading faithful.
Daniel Cartwright, 47, addressed the media shortly after the announcement:
“It’s an absolute honour to be entrusted with the future of a historic club like Reading FC. My team and I are fully committed to building a sustainable, competitive football club that fans can be proud of. We want to invest not just in players, but in the academy, the community, and the overall infrastructure to take this club forward.”
Cartwright also assured fans that one of his top priorities will be to stabilize the club financially and work closely with the English Football League (EFL) to resolve any outstanding issues, including compliance with Profit and Sustainability regulations.
Supporters’ groups welcomed the news with cautious optimism. Sam Delaney, a member of the Reading Supporters’ Trust, said:
“This is the moment we’ve been waiting for. We just want a club that is well-run, respects its fans, and has a clear vision for the future. We’re excited but also realistic — we know it’ll take time to rebuild.”
The completion of the sale is pending EFL ratification, which is expected in the coming weeks. If approved, it could mean a busy summer ahead for Reading FC, with potential changes in management, new investments, and a fresh approach as the club aims to rise again in English football.
This sale signals a turning point and a renewed sense of belief — a fresh start for a club that has weathered difficult times and is now ready to dream again.
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