R&B icon USHER is taking his Past Present Future Tour beyond the stage and into the heart of London’s fashion scene with an exclusive merchandise pop-up at Selfridges. Running from March 31st to April 11th, the highly anticipated collection will be available on the first floor of the luxury department store, giving fans a chance to take home a piece of the superstar’s latest era.

The eight-time GRAMMY-winning artist has curated a limited-edition line that merges streetwear with tour-inspired aesthetics. Featuring hoodies, T-shirts, and caps, the collection boasts bold graphics that fuse imagery of USHER himself with the Union Jack, British currency, his signature “U” logo, and key tour dates. Designed for both style and sentimentality, the merch is a must-have for any dedicated fan.

Kicking off the launch in style, USHER made a surprise in-store appearance on March 31st, thrilling hundreds of fans who gathered for the occasion. Some lucky attendees even had the opportunity to meet the R&B legend in person. Later in the event, USHER sat down for an insightful Q&A with ELLE UK’s editor-in-chief Kenya Hunt, where he reflected on his three-decade career, his passion for fashion, and his collaborations with designers throughout his tour.

The pop-up experience itself is a seamless extension of the Past Present Future Tour’s striking visual identity. Taking inspiration from the behind-the-scenes world of a global tour, the space incorporates sleek, contemporary takes on road cases, backstage elements, and wardrobe storage. The result? A high-fashion yet immersive setting that mirrors the energy, movement, and precision of USHER’s live performances.

Fans can experience the exclusive pop-up and grab their favorite pieces before catching USHER live at The O2 in London, where he is set to perform multiple sold-out shows throughout April. The European leg of the Past Present Future Tour will then take the superstar to Paris, Amsterdam, and Berlin.

USHER: PAST PRESENT FUTURE UK / EUROPEAN 2025 TOUR DATES:
Sat 29 March – London, UK – The O2 Arena
Tues 01 April – London, UK – The O2 Arena
Wed 02 April – London, UK – The O2 Arena
Sat 05 April – London, UK – The O2 Arena
Sun 06 April – London, UK – The O2 Arena
Tues 08 April – London, UK – The O2 Arena
Wed 09 April – London, UK – The O2 Arena
Fri 11 April – London, UK – The O2 Arena
Tues 15 April – Paris, France – Accor Arena
Wed 16 April – Paris, France – Accor Arena
Tues 22 April – Amsterdam, The Netherlands – Ziggo Dome
Wed 23 April – Amsterdam, The Netherlands – Ziggo Dome
Fri 25 April – Amsterdam, The Netherlands – Ziggo Dome
Sat 26 April – Amsterdam, The Netherlands – Ziggo Dome
Mon 28 April – Amsterdam, The Netherlands – Ziggo Dome
Thurs 01 May – Berlin, Germany – Uber Arena
Fri 02 May – Berlin, Germany – Uber Arena
Sun 04 May – Berlin, Germany – Uber Arena
Tues 06 May – London, UK – The O2 Arena
Wed 07 May – London, UK – The O2 Arena